David de Ugarte has always believed in the new possibilities and freedom that personal computers can provide to people. His academic studies and his way of looking at the world are those of an economist. He has published several papers about micro-economy, especially for his students when he was a lecturer in the "Universidad Carlos III". Mr. de Ugarte reached his professional maturity when he became the Strategy Manager at Arsys (1999-2000), the greatest hosting company in Europe. His first undertaking was "Piensa en Red" (2000), the first European company that developed software for PDAs and that created the first WiFi network in Spain and the first Moblog in the world. Since 2002, he has been a partner in the "Sociedad de las Indias Electrónicas", a company that implements the possibilities that the analysis of social networks can provide.